Read more on Globe and Mail’s post:
A British advertising watchdog has ruled that Coca-Cola must stop using the word “nutritious” in its ads for Vitaminwater – because it has too much sugar.
The Advertising Standards Authority said it thought consumers would understand the word “nutritious” as a claim that Vitaminwater had added ingredients needed by the body in order to stay healthy, according to the Telegraph.
The ruling came after three people complained that the poster for Vitaminwater was misleading, with one of them claiming that each 500ml bottle contained more than 30g of sugar.
Coke said the product is clearly labeled as having 23g and defended itself, saying it contained “nutritionally meaningful quantities of several nutrients including 25 per cent of the recommended daily allowance of four B vitamins” and “100 per cent of the recommended daily allowance of vitamin C,” according to the Telegraph piece.
Coca-Cola is facing similar heat on this side of the pond, too.
In the United States, consumers and health advocacy group Center for Science in the Public Interest are suing over claims that Coca-Cola is using deceptive labeling to sell the drinks, according to the Associated Press.
In July, a district court judge wrote that Vitaminwater’s use of the word “healthy” violated Food and Drug Administration labeling rules.
- Coke’s vitamin water can’t be called ‘nutritious’: UK watchdog (theglobeandmail.com)
- UK Watchdog: Coke’s Vitaminwater Claims Misleading (abcnews.go.com)
- UK watchdog: Coke’s Vitaminwater claims misleading (seattletimes.nwsource.com)
- Coke Vitaminwater ad broke rules: U.K. watchdog (cbc.ca)
- Coca-Cola banned from claiming its Vitaminwater brand is ‘nutritious’ (guardian.co.uk)
- Vitaminwater’s Nutrition Claims Misleading, Says UK Ad Group (huffingtonpost.com)
- How Coke Lied About Vitaminwater & Felt No Shame [Video] (jezebel.com)
- ‘Misleading’ Coca-Cola advert banned (bbc.co.uk)
- Coke ad ban over ‘nutritious’ claim (mirror.co.uk)
- Ban for Coca-Cola’s ‘Vitaminwater’ ad (independent.co.uk)
- Coca Cola’s ‘health’ drink Vitamin Water with 5 teaspoon of sugar (dailymail.co.uk)